An article by Richard James Rogers (Award-Winning Author of The Quick Guide to Classroom Management and The Power of Praise: Empowering Students Through Positive Feedback).
This blog post has been beautifully illustrated by Pop Sutthiya Lertyongphati
This article is your guide to implementing straightforward, tried-and-tested marketing strategies that are guaranteed to grow your education business. We will discuss both strategies that you can use personally to self-reflect and thus increase business growth, and more practical, digital-oriented approaches you can take.
Utilise Fast Resources
In business there will be short-term and long-term investments you will want to make in terms of marketing. Long-term will generally be bigger projects, perhaps a grand unveiling of a product. Short-term will more likely be simple strategies that you can do easily that don’t take a great deal of time. For the short-term, it is highly recommended that you utilise the fast online resources that are at your disposal. For example, a Facebook ad template already gives you the attractive basis for your advertisement – all you need to do is fill in the blanks. This is an affordable way to keep your business moving.
Consider How You Are Learning
This isn’t so much a practical strategy, as a mental refresher course. Perhaps you feel you need to strip back down to the basics. You should really aim to properly soak in the information you are gathering for, for example, your market research. Surface level learning is where you should start on your journey, but to be able to be properly invested, engaged, and reflective with your business and its plan, you must dig a little deeper in order to forward think. Deep learning will have you constantly reviewing your business, in terms of what is going well and what can be improved.
Because email marketing has been around for years, people may start to believe that it is not as relevant as it once was, and we should think forward to more modern ways of marketing. However, this is not the case. One reason for this is because of email automation tools. Email marketing, after the initial setup, is constantly generated and therefore constantly keeping the interaction with customers to a high level through newsletters, information on new products, etc. Email marketing also specifically reaches your target audience, meaning that your business is actually being promoted to those who are interested. Thus, the people who are more likely to purchase.
If you are feeling here, there, and everywhere, this hectic mindset can reflect on the way that you advertise your business. Have a clear-cut objective when you set out to market something; a simple approach with a touch of creativity is better than something that results in a chaotic, discernible mess. Maintaining a level of focus in your own mind means that you can concentrate solely on creating something for your business that speaks to you and the brand.
Search Engine Optimisation
Having knowledge of search engine optimisation (SEO) is the top rated strategy in order to increase website traffic. Through strategically chosen keywords and phrases, your website can rank higher on a search engine results page. This means the customers who are interested in the goods that you sell will find your online business due to their internet search matching up with what you are offering.